Meet Danielle Tinkler – Owner & Creator of Honeydew & Violet
I have known Danielle for quite some time as I use to play golf at the local club with her parents and we use to go to the same primary school but a few years difference, sorry Dani and it was so awesome to catch up again after some time at a market in Sydney where I fell in love with her products. Dani’s uniqueness and flair for her business was like no one else I have seen in her industry, okay yes we have seen a lot of hand stamped jewellery businesses, but I can guarantee nothing like what Honeydew & Violet offer, her products are flawless.
I have been lucky enough to purchase a few items myself from Honeydew & Violet and I will always go back for more, why because Dani offers a unique luxury product, friendly service, goes above and beyond to create that special piece for that someone special and she is a mum who has taken an idea into her hands and is building her dream just like a lot of us mums out there.
So without further ado I introduce you to Danielle Tinkler, Owner and Creator of Honeydew & Violet.
1. HONEYDEW & VIOLET IS A UNIQUE NAME, HOW DID YOU COME UP WITH THIS AND WHAT WAS THE INSPIRATION BEHIND IT ALL?
Ha! I love it when people ask the meaning behind the name!
So, Honeydew is the nickname my husband and I have called each other for years, and Violet is our daughter’s middle name. At a time when so many “mumpreneur” businesses were being called after your kids or your families names – Pete & Jess just wasn’t quite as catchy! In terms of the inspiration behind H&V, it all started when I really (& I mean, really) wanted a hand stamped bracelet with my daughters name and date of birth on it for my first Mother’s Day. My husband (bless) really did try hard, but could not sort it out as he is not very computer savvy. But to be honest, no jewellery maker actually had a product that was of the style that I was dreaming up in my head…..
So, whilst on maternity leave from nursing, I decided that I might have a go at learning to make my desired piece myself.
I did a little bit of online research, and then I enrolled in a basic community college course in stamping – and actually turned out to be quite good at it. From there I started sourcing a collection of pendants that suited my unique style that was H&V.
I then built a tiny 1 page website, and began marketing this through a Facebook page. This then grew to a steady and faithful following on Facebook & Instagram, a new improved website, and then came the birth of what I like to call our “quaint little jewellery co.”
2. WHAT DO YOU LIKE TO DO WHEN YOUR ARE NOT WORKING ON HONEYDEW & VIOLET OR AS A PART-TIME NURSE?
Although I would love H&V to be successful enough some day for me to run it full time with a group of staff, I would still always like to keep my Intensive Care nursing skills up to date. So I continue to work 1-2 shifts a week at Sydney Children’s Hospital at the moment.
I also try to attend various metal smithing courses every now and then to keep these skills up to date and evolving; plus I am always working on my computer, website, marketing and small business skills.
I am addicted to networking with other work at home mum’s (WAHM’s) with quirky, cool small businesses – and I created a little group called “The Networking Circle” earlier this year. This is a small Facebook group of like minded souls, where we post info and ideas to help you grow your business with minimal budgets/outlay. Its all about shout outs, reciprocal advertising for each other, questions and answers, or just a private place to vent about business if you need to. Its great just networking with lovely women from all over the country!
When I actually do take a day off – I love to spend it with my family. Either ducking off for a quick weekend away camping or in a cabin. Or, if we hang around Sydney, I love using the Family Funday public transport ticket to my advantage and hopping all over the Harbour or Eastern Suburbs on a Sunday.
My ultimate relax-y time consists of a cheese board and a few glasses of wine on a picnic rug – Add a few squares of plain chocolate, and little bit of online shopping, and I’m in heaven.
3. AS A MUM IN BUSINESS WHAT PHONE APP CAN’T YOU LIVE WITHOUT AND WHY?
I pretty much cannot live without Instagram. Its my go-to marketing platform that I can do anywhere and anytime.
I have designed the H&V Instagram page to be “a sneak peek at the lives behind our quaint little jewellery co.”
Its not just a gallery of images of my work – I believe that by showing our followers a little bit of my life and personality it builds a rapport, and therefore builds the H&V community.
The great thing about Instagram is that I can pick and choose some posts to automatically share to my Facebook page, twitter feed, and Tumblr. This then works smarter for me by saving me time on some of my marketing campaigns.
I also feel that Insta followers are a lot more real in appreciating good, artistic images – not just wanting random content and giveaways, which is what Facebook is flooded with these days. Instagram is definitely the way forward! Follow us on Instagram at @honeydewandviolet.
4. IF YOU COULD TURN BACK TIME, WHAT WOULD YOU CHANGE?
Aside from over-plucking my eyebrows as a teenager - absolutely nothing!
I went through a terrible time of my life nearly ten years ago with a marriage breakdown. But without it, it wouldn’t have helped shape me into the person I am today. I am grateful for so many things now, and wont ever take love for granted again.
Plus – I would never have met my (now) husband Pete, my love, and the father of my daughter. He is my Honeydew.
I also experienced some hormonal induced illness and PND in the 12 months after giving birth to Jess. It was an awful time and my brain was mush – but it was my family & friends, my creative outlet, and my passion for H&V that helped get me out of this….
My mum always used to have a saying on a plaque that used to hang in our house when we were kids that read:
“To appreciate the heights, one has to have experienced the depths”
I truly believe this quote, and I have lived it in my own way. And I can now honestly say, with my hand on my heart, that I am the happiest I have ever been in about 20 years!
5. BEING A MUM CAN BE TOUGH AT TIMES, BUT RUNNING A SUCCESSFUL BUSINESS ON TOP HOW DO YOU CO-ORDINATE ALL YOUR ADMIN DUTIES, SOCIAL MEDIA AND CREATING UNIQUE JEWELLERY PIECES IN AND AROUND FAMILY?
I am still chasing my tail, and I am sure I still need to find ways to run my business a lot smarter.
When I am in my studio and office I have a complied list for the week, and for each day, and I work steadily through these tasks. This is a must with some of the deadlines that I work on for clients.
I have found the little tips from you at “A Mum’s Dream” to be really helpful actually, and I look forward to these on your site each week. I have added many of them to my routine now.
In terms of family life, yes, I do stay up too late sometimes getting computer chores done – but I try to only do this one night a week.
It is so important to switch off from work, and switch back on to focusing onto your family and partner. I find it is invaluable to make sure I reconnect with them.
My husband once said to me that for a time he felt like H&V was my “husband”, and that he was pushed aside. This really hit home, so I pay close attention now to the work-life balance and make sure that I do not have too much on my plate, as this is definitely the most important thing in the world.
And never forget to make a special date with your best girlfriends too, once in a while. A cuppa and a chat is essential fuel for a good, kind, and happy soul.
I hope you enjoyed meeting Danielle from Honeydew and Violet and love her products as much as I do and have clarity that every women in business or mum in business has the same struggles with their day to day life and they all have their own unique ways on how they manage their days, nights or even weekends around their family and friends, but always remember to find time for YOU, because no one else will look out for you so take good care of yourself and if you have had an idea in your head for along time no matter how big or small, just create it, just do it and let everyone know about it and be proud of what you stand for.